Our Flow
Brand Manifesto
At UMMU, we believe in the transformative power of movement, like the flutter of a butterfly's wings; which, though subtle, can resonate on the other side of the world.Every gesture, every movement, has a profound and lasting impact. UMMU is an extension of that unique movement that defines each person, blending comfort, functionality, and style to accompany every step.
We embody the freedom and subtlety with which we move through the world. UMMU connects with your essence, making you vibrate high and free. It doesn’t matter whether you move a lot or a little; movement becomes what you want it to be—from a deep breath or a heart pounding with emotion, to running a marathon or dancing non-stop at a concert. UMMU dresses your flow, enhancing your confidence, making you feel comfortable, and connecting your essence from a place of balance so you can proudly be yourself.
The Founder
Vale has always seen movement as one of the most important pillars of her life. To her, it represents discipline, confidence, motivation, mental health, passion, and even calm and stillness.
Alongside her love for movement, she’s always been drawn to fashion, to the way clothing can reflect energy, emotion, and identity.
From that fusion, UMMU was born, a brand created to dress your flow with intention and style.
And by the way, you’ll always find her with her inseparable four-legged friend.
Lucky Charm
The number 444 is more than a symbol of luck for UMMU. It is a sign of alignment and manifestation.
When you see 444, remember that you are being guided, and that everything you have built is about to flourish.
It reflects the effort behind every step and reminds you that you're on the right path. It is the moment to trust your process, to call in prosperity, and to manifest what you deserve.
UMMU celebrates that flow, encouraging you to keep moving forward with confidence, knowing that success is on its way.